Utah has enacted the country’s first state disclosure law for all generative AI (Gen AI) communications, while also creating the first state AI office in the country. Imposing narrow obligations around Gen AI use and holding companies responsible for what their bots say and do, it “is definitely a big step forward and goes quite a bit further than any existing law,” Snell & Wilmer partner Tony Caldwell told the Cybersecurity Law Report. This article offers perspective and insights from Caldwell and experts at BakerHostetler, Husch Blackwell and Manatt on the Utah law’s consumer protection approach, whether other states will adopt its provisions, how enforcement may play out and practical compliance considerations for companies in the wake of this breakthrough state AI law. See “New Utah Privacy Law Marks a Shift in State Privacy Legislation” (Apr. 27, 2022).