It is no surprise that a breach can have substantial repercussions for a company. However, Deloitte has found that the extent and the duration of those impacts are greater than even experts anticipated. Its recent study highlights both well-known and less expected breach impacts, such as an increased cost to raise debt in capital markets and devaluation of trade names. Some of these effects can linger for years. We examine seven subtle but significant breach impacts – painting a complete picture of where companies “actually feel pain,” a Deloitte principal told us – and how to lessen those impacts. See also “Picking up the Pieces After a Cyber Attack and Understanding Sources of Liability” (Apr. 13, 2016).